COMPULSORY COURSES |
I. Semester |
NO |
COURSE CODE |
COURSE TITLE |
C/E |
T |
P |
C |
ECTS
|
1. |
ENF1 |
BASIC INFORMATION TECHNOLOGIES |
C |
2 |
2 |
3 |
4 |
Overview of information systems, personal computer creation, computer operating systems, installing an operating system on a computer, computer memories, microprocessors and computer architecture, magnetic storage and hard disk drive, computer networks, internet, information systems and the development process of information systems, information systems in businesses development, problems of information systems and solutions, effects of developments in information technology on business structure, trends in information systems and technologies. Computer software and its history. Computer architecture and structure. |
2. |
YBS103 |
MATHEMATICS I |
C |
3 |
0 |
3 |
5 |
Equations, inequalities and its application, function types and graphs, exponential and logarithmic functions, limit and continuity, derivatives and applications, graph drawings aim to give information about. |
3. |
YBS105 |
ECONOMICS I |
Z |
3 |
0 |
3 |
5 |
Definition and basic concepts of economics, economic problems and economic order discussions, demand, supply and equilibrium (price theory), applications related to supply, demand and elasticity analysis, consumer behavior theory and consumer equilibrium, production and cost theory, firm behavior theory and market types, perfect competition market, imperfect competition market, oligopoly market, production factors price analysis and income distribution policy. |
4. |
YBS107 |
GENERAL ACCOUNTING I |
C |
3 |
0 |
3 |
5 |
The aim of this course is to teach the accounting record system by making use of the basic principles of accounting and evaluation methods. At lesson; Accounting definition and subject, basic concepts. The concept of account, journal entry, regular and auxiliary accounts, general information about the uniform chart of accounts, balance sheet-active accounts, liquid assets, securities, trade receivables and other receivables, examination of stocks, VAT and its applications, continuous and periodic inventory method are discussed. |
5. |
YBS109 |
BASIC LAW I |
C |
3 |
0 |
3 |
4 |
It aims to provide information about the concept of law, the social order and the rules regulating the society, the purpose of law, the benefits it provides and the elements of law, legal systems, Turkish legal system, legal relations, basic human rights, characteristics and types of rights. |
6. |
TD I |
TURKISH LANGUAGE I |
C |
2 |
0 |
2 |
2 |
Language and the importance of language, the birth and spread of languages, languages in terms of structure, Turkish language and its development, its place among other languages and the areas where it spread; Turkish written language and its features, phonetic and morphological structure, Turkish grammar, sentences and paragraphs, reading and understanding, word types, features and usage in sentences, spelling and punctuation marks. Oral and written expression and its features, composition essays, grammar, correct use of spelling and punctuation rules, dictionaries and spelling guide, principles and techniques of speaking and discussion, invitation, telegram, etc. writings, analyzing and criticizing selected examples from Turkish literature, reading and examining texts, methods of developing a well-written article, source scanning and bibliography studies. |
7. |
YDİ I |
ENGLISH I |
C |
2 |
1 |
3 |
5 |
The general objective of this course is to acquire English at the Beginner level and acquire basic skills. In the content of the course, the basis of the language; introduction to dating, introduction of verbs, introduction of place and person, abilities, preferences, offer and acceptance, adverbs of frequency, asking and answering questions, past tense, conjugation of regular and irregular verbs, use of adverbs of time and making travel plans. |
8. |
DOY101 |
DIGITAL LITERACY |
C |
2 |
0 |
2 |
3 |
This course aims to provide students with skills such as the basic principles of smart devices and social networks, interaction with communities and social media, accessing information, analyzing it, and critical thinking. Within the scope of the course, topics such as the concept of digital literacy and the ways people find, use, summarize, evaluate, create and communicate information while using digital technologies will be discussed. |
Note: C: Compulsory Courses, E: Elective Courses, T: Theoretical Course Hour; P: Weekly Practice Course Hour, C: Course Credit, ECTS: European Credit Transfer System Credit of the Course. |
|
II. Semester |
NO |
COURSE CODE |
COURSE TITLE |
C/E |
T |
P |
C |
ECTS
|
1. |
YBS102 |
INTRODUCTION TO MANAGEMENT INFORMATION SYSTEMS |
C |
3 |
0 |
3 |
4 |
Organizations and management, information technology infrastructure, basic system applications in the digital age, information management in global businesses, the foundations of business intelligence are among the topics to be examined within the scope of the course. |
2. |
YBS104 |
INTRODUCTION TO BUSINESS SCIENCE |
C |
3 |
0 |
3 |
4 |
Fundamentals of business, objectives and performance criteria of businesses, business and environment, establishment of business, business ethics and social responsibility in businesses, international business administration, management, organization, human resources management, employee-employer relations, labor relations, production systems and management issues. Marketing management, product and pricing, distribution, promotion, accounting, financial management, money and banking, capital markets, risk management, public relations, information systems, decision techniques. |
3. |
YBS106 |
ECONOMICS II |
C |
3 |
0 |
3 |
5 |
Macroeconomic flow and basic macro models, national income and calculation methods, national income and general level of prices, the role of money in macro economy, simultaneous balance in money and goods markets, the relationship between the amount of money and the general level of prices, the central bank's control of money supply and monetary policy instruments, inflation and anti-inflation policies, employment and unemployment, balance of payments, economic growth and development. |
4. |
YBS108 |
GENERAL ACCOUNTING II |
C |
3 |
0 |
3 |
5 |
Cash, banks and stock-bond transactions, receivables, promissory notes, fixed assets, bank loans, payables, expense and income transactions, payroll, correction of recording errors, inventory transactions, inventory transactions related to active and passive accounts, period-end adjustment records , closing accounts and issuing period-end financial statements. |
5. |
YBS110 |
MATHEMATICS II |
C |
3 |
0 |
3 |
5 |
integral techniques and applications, multivariable functions, partial derivatives and applications, matrix algebra, linear programming. |
6. |
TD II |
TURKISH LANGUAGE II |
C |
2 |
0 |
2 |
2 |
Language and the importance of language, the birth and spread of languages, languages in terms of structure, Turkish language and its development, its place among other languages and the areas where it spread; Turkish written language and its features, phonetic and morphological structure, Turkish grammar, sentences and paragraphs, reading and understanding, word types, features and usage in sentences, spelling and punctuation marks. Oral and written expression and its features, composition essays, grammar, correct use of spelling and punctuation rules, dictionaries and spelling guide, principles and techniques of speaking and discussion, invitation, telegram, etc. writings, analyzing and criticizing selected examples from Turkish literature, reading and examining texts, methods of developing a well-written article, source scanning and bibliography studies. |
7. |
YDİ II |
ENGLISH II |
C |
2 |
1 |
3 |
5 |
The general objective of this course is to acquire intermediate level of English, to improve the acquisition of reading, writing, listening and speaking skills. The content of the course includes present tense, future tense, comparisons, problems and giving advice, making suggestions, present perfect tense, different uses of the present and present tense, some special structures, adjectives and adverbs. |
Note: C: Compulsory Courses, E: Elective Courses, T: Theoretical Course Hour; P: Weekly Practice Course Hour, C: Course Credit, ECTS: European Credit Transfer System Credit of the Course. |
|
III. Semester |
NO |
COURSE CODE |
COURSE TITLE |
C/E |
T |
P |
C |
ECTS
|
1. |
YBS201 |
INTRODUCTION TO ALGORITHMS AND PROGRAMMING |
C |
2 |
1 |
3 |
5 |
Algorithm Analysis Introduction; Fundamentals of Analysis of Mathematical Functions, Calculation of Running Times of Algorithms; Algorithm Analysis Functions, Divide-Conquer Algorithm; Euclid's Algorithm. Introduction to the "C" programming language. |
2. |
YBS203 |
INTRODUCTION TO DATABASE |
C |
2 |
1 |
3 |
5 |
Introduction to database, database types, introduction to SQL, Usage areas of databases, Relational databases, database types and explanations (Microsoft Access, MySQL, PostgreSQL, Interbase, MSSQL etc.), Which database is where should be used. |
3. |
YBS205 |
INFORMATION TECHNOLOGY LAW AND ETHICS |
C |
2 |
0 |
3 |
4 |
Concepts, ethical theories. Professional ethics, professional code of conduct, responsibility. Privacy, data protection. Intellectual property, copyrights, patents, license agreements. Cyber crimes. Social effects of information technology. |
4. |
YBS207 |
MANAGEMENT AND ORGANIZATION |
C |
3 |
0 |
3 |
5 |
Fundamentals of management, organizational theories, organizational environment, decision making process, business objectives and planning, strategic management, organizational structure and design, organizational change, human resources management, management and motivation, leadership in organizations, groups and communication in organizations, managerial control. |
5. |
YBS209 |
STATISTICS I |
C |
3 |
0 |
3 |
5 |
What is Statistics?, Making Meaning from Numerical Information, Handling Uncertainty, Sampling, Analyzing Relationships, Estimation, Making Decisions Under Uncertainty, Summarizing Numerical Information: Population and Sample, Numeric Summary: Measures of Central Tendency: Arithmetic Mean, Median, Most Frequent Value (Mode ), Scattering Measures: Variance and Standard Deviation, Average Absolute Deviation, Range, Quarter Range, Classified Data and Histogram, Numerical Summary of Classified Data, Probability, Introduction to Probability, Random Trial, Result, Event, What is Probability?, Probability and Probability, Permutation and Combination, Probability Rules, Bivariate Probability, Bayes Theorem, Discrete Random Variables and Their Probability Distributions, Probability Distributions and Expected Values of Discrete Random Variables, Binomial Distribution (Binomial Distribution), Hypergeometric Distribution, Poisson Distribution. |
6. |
YD201 |
BUSSINESS ENGLISH I |
C |
2 |
0 |
2 |
4 |
It is aimed to provide the terminology that students will need in business discipline. The course is supplemented by case studies in business science in English. |
7. |
AİTT I |
ATATURK'S PRINCIPLES AND HISTORY OF REFORMS I |
C |
2 |
0 |
2 |
2 |
The disintegration of the Ottoman Empire and the reasons that prepared the Turkish Revolution, the National Struggle, Ataturk's Revolutions, the foreign policy after the National Struggle and Ataturk's Principles. |
Note: C: Compulsory Courses, E: Elective Courses, T: Theoretical Course Hour; P: Weekly Practice Course Hour, C: Course Credit, ECTS: European Credit Transfer System Credit of the Course. |
|
IV. Semester |
NO |
COURSE CODE |
COURSE TITLE |
C/E |
T |
P |
C |
ECTS
|
1. |
YBS202 |
PROGRAMMING LANGUAGES AND DATA STRUCTURES |
C |
2 |
2 |
3 |
5 |
Loop and decision structures, variables, constants and operators; file structures, simple data structures and operations. |
2. |
YBS204 |
DATABASE MANAGEMENT SYSTEMS |
C |
2 |
2 |
3 |
5 |
Database; Database Management System; Basic Concepts and Definitions; Database Architecture: External level, Conceptual level, Internal level; Schemes; Data Independence; Data Models: Entity correlation model, Hierarchical model, Network model, Relational model; Inter-Attribute Dependencies; Normal Forms; Design Criteria; Hierarchical Database Systems; Network Database Systems; Relational Database Systems; Data Identification; Data Processing and Query Languages; Relational Operators; Examples of Relational Calculus and Relational Query Language: SQL, QUEL, QBE; Operational Requirements: Security, Integrity, Integrity, Concurrency, Performance. |
3. |
YBS206 |
DECISION SUPPORT SYSTEMS |
C |
2 |
0 |
2 |
5 |
Overview of decision support systems (DDS), MIS approach as an organizational development tool, information, system, planning, control, organization and management concepts, human as information processor, decision making process, selection methods among options, structure of MIS, operations MIS support at the levels of planning, control, decision making and management, decision-support systems, determination of information requirements, Information systems planning, design, implementation and operation. |
4. |
YBS208 |
PRINCIPLES OF MARKETING |
C |
3 |
0 |
3 |
4 |
Definition of Marketing; Scope; its development; Modern Marketing Management, Relationship between Marketing Management and Environment; Strategic Marketing and the Role of Marketing: Business mission, Business objectives, Portfolio creation; Marketing Information System and Marketing Research; Market Concept; Consumer Market and Consumer Behavior; Industrial (Organizational) Market and Industrial Buyer Behaviors; Market Segmentation; Fundamentals of Market Segmentation: Psychological Demographic, Geographical, Behavioral Segmentation; Target Market Selection; Market Targeting; Market Positioning. |
5. |
YBS210 |
STATISTICS II |
C |
3 |
0 |
3 |
5 |
What is Statistics?, Making Meaning from Numerical Information, Handling Uncertainty, Sampling, Analyzing Relationships, Estimation, Making Decisions Under Uncertainty, Summarizing Numerical Information: Population and Sample, Numeric Summary: Measures of Central Tendency: Arithmetic Mean, Median, Most Frequent Value (Mode ), Scattering Measures: Variance and Standard Deviation, Average Absolute Deviation, Range, Quarter Range, Classified Data and Histogram, Numerical Summary of Classified Data, Probability, Introduction to Probability, Random Trial, Result, Event, What is Probability?, Probability and Probability, Permutation and Combination, Probability Rules, Bivariate Probability, Bayes Theorem, Discrete Random Variables and Their Probability Distributions, Probability Distributions and Expected Values of Discrete Random Variables, Binomial Distribution (Binomial Distribution), Hypergeometric Distribution, Poisson Distribution. |
6. |
YD202 |
BUSSINESS ENGLISH II |
C |
2 |
0 |
2 |
4 |
It is aimed to provide the terminology that students will need in business discipline. The course is supplemented by case studies in business science in English. |
7. |
AİTT II |
ATATURK'S PRINCIPLES AND HISTORY OF REFORMS II |
C |
2 |
0 |
2 |
2 |
The disintegration of the Ottoman Empire and the reasons that prepared the Turkish Revolution, the National Struggle, Ataturk's Revolutions, the foreign policy after the National Struggle and Ataturk's Principles. |
Note: C: Compulsory Courses, E: Elective Courses, T: Theoretical Course Hour; P: Weekly Practice Course Hour, C: Course Credit, ECTS: European Credit Transfer System Credit of the Course. |
|
V. Semester |
NO |
COURSE CODE |
COURSE TITLE |
C/E |
T |
P |
C |
ECTS
|
1. |
YBS301 |
INTERMEDIATE PROGRAMMING |
C |
2 |
2 |
3 |
5 |
Introduction to object-oriented programming; data types and control structures, methods. Inheritance and polymorphism. applets. Graphical user interface programming. Exception handling. I/O and network programming. Database connection. multithreading. Java libraries. |
2. |
YBS303 |
BUSINESS FINANCE |
C |
3 |
0 |
3 |
4 |
Finance function in business, financial management techniques; financial situation analysis, working capital management; financial planning and control, cash management; The institutional and international environment of the enterprise will be examined. In addition, leasing, factoring, forfaiting, mergers and acquisitions or liquidation |
3. |
YBS305 |
OPERATIONAL RESEARCH I |
C |
3 |
0 |
3 |
4 |
Introduction to Operations Research, Decision Making in Operations Research, Linear Programming Formulation, Simplex Method, Duality Theory, Sensitivity Analysis, Transportation Model, Adjusted Simplex Method, Parametric Programming. |
4. |
YBS307 |
MARKETING MANAGEMENT |
C |
3 |
0 |
3 |
4 |
The aim of this course is marketing, basic concepts in marketing management, marketing formation, purchasing behavior, market segmentation and placement, new product development, product lifecycle, marketing strategies, marketing decisions (for products and services), pricing and marketing channels, marketing communication is to question the issues of direct marketing and internet marketing in the context of globalization. |
Note: C: Compulsory Courses, E: Elective Courses, T: Theoretical Course Hour; P: Weekly Practice Course Hour, C: Course Credit, ECTS: European Credit Transfer System Credit of the Course. |
|
VI. Semester |
NO |
COURSE CODE |
COURSE TITLE |
C/E |
T |
P |
C |
ECTS
|
1. |
YBS302 |
VISUAL PROGRAMMING |
C |
2 |
2 |
3 |
5 |
Visual Basic.Net/C# data structures, constants, variables, static and dynamic variables, mathematical operations, mathematical functions, control commands, loop structures, information input output boxes, working with windows forms, form object, content objects, control objects, array structures, procedures in visual basic.net/C#, strings, graphic drawing, Visual Basic.Net/C# functions, object-oriented programming fundamentals, file management. |
2. |
YBS304 |
PROJECT MANAGEMENT |
C |
2 |
0 |
2 |
4 |
Project, main elements of the project, project management, characteristics of the project manager, organization in project management, organizational types, project phases and project life cycle, project management knowledge areas, project integration management, project scope management, project time management, project cost management, project quality management, project human resources management, project communication management, project risk management, project selection techniques, project management tools, project examples. |
3. |
YBS306 |
OPERATIONAL RESEARCH II |
C |
3 |
0 |
3 |
4 |
Integer Programming, Cutting Plane Method, Branch-Bound Technique, Dynamic Programming, Markov Decision Process, Decision Theory, Goal Programming. |
4. |
YBS308 |
LOGISTIC MANAGEMENT |
C |
3 |
0 |
3 |
4 |
The Concept of Logistics and Logistics Management / Development of Logistics / Purposes in Logistics / Strategic Logistics Management / International Logistics / Quality in Logistics / Logistics Costs / Logistics and Transport / Transport Management / Road Transport / Sea Freight / Railway Transport / Air Transport / Pipeline Transport / Intermodal Transport / Selection of Transportation Type / Material Handling and Packaging / Outsourcing and 3PL Concepts / 3PL Organization / Logistics Sector / Urban Logistics / Green Logistics / Reverse Logistics / Analysis and Design of Logistics Systems. |
Note: C: Compulsory Courses, E: Elective Courses, T: Theoretical Course Hour; P: Weekly Practice Course Hour, C: Course Credit, ECTS: European Credit Transfer System Credit of the Course. |
|
VII. Semester |
NO |
COURSE CODE |
COURSE TITLE |
C/E |
T |
P |
C |
ECTS
|
1. |
YBS401 |
WEB BASED PROGRAMMING AND DESIGN |
C |
2 |
2 |
3 |
5 |
Introduction to web design, web page design and programming. Overview of web programming languages. HTML logic and structure. Web software development with PHP/ASP.net. Web software and database studies. Graphical interface creation (Adobe Photoshop, Macromedia Flash etc.), Java Script and Applet, CSS basics. |
2. |
YBS403 |
PRODUCTION MANAGEMENT |
C |
3 |
0 |
3 |
5 |
Lojistik Kavramı ve Lojistik Yönetimi / Lojistiğin Gelişimi / Lojistikte Amaçlar / Stratejik Lojistik Yönetimi / Uluslararası Lojistik / Lojistikte Kalite / Lojistik Maliyetler / Lojistik ve Taşımacılık / Taşımacılık Yönetimi / Karayolu Taşımacılığı / Denizyolu Taşımacılığı / Demiryolu Taşımacılığı / Havayolu Taşımacılığı / Boru Hattı Taşımacılığı / Intermodal Taşımacılık / Taşıma Türü Seçimi / Malzeme Elleçleme ve Paketleme / Dış Kaynak Kullanımı ve 3PL Kavramları / 3PL Organizasyonu / Lojistik Sektörü / Kentsel Lojistik / Yeşil Lojistik / Tersine Lojistik / Lojistik Sistemlerin Analizi ve Tasarımı. |
3. |
YBS405 |
INFORMATION SYSTEMS MANAGEMENT |
C |
2 |
0 |
3 |
5 |
Evaluation methods of software and hardware alternatives in information systems development and implementation. Quality and reliability. Identifying and examining human needs in the development, operation, and use of information systems. Analysis methods of information systems in terms of social, physical, organizational and human factors. |
Note: C: Compulsory Courses, E: Elective Courses, T: Theoretical Course Hour; P: Weekly Practice Course Hour, C: Course Credit, ECTS: European Credit Transfer System Credit of the Course. |
|
VIII. Semester |
NO |
COURSE CODE |
COURSE TITLE |
C/E |
T |
P |
C |
ECTS |
1. |
YBS402 |
E-BUSINESS |
C |
1 |
16 |
9 |
20 |
Electronic business, Basic Concepts and Definitions, Internet Economy and Trends, E-business Concept, E-business Environment and E-business Features, Technology and Its Effects on Business Structure, Digital (Virtual) Business Structure, E-business Strategy, E-business Strategy Levels, E-business Models, E-business Relations and Information Technologies in Business Processes, E-business Technology Infrastructure, E-Markets and Electronic Market Structure, E-business Integration and E-business Applications, Business to End Consumer (B2C) and Business to Business (B2B) E-Commerce, Mobile Commerce, E-Procurement, Information Technologies (IT) and Marketing, Internet Marketing, Online Store Strategy and Applications, Online Consumer Behavior, Product Development on the Web and Brand Management on the Internet, Pricing on the Web, On the Internet Promotion Activities, Online Sales Techniques, Advertising and Public Relations on the Internet, Customer Relationship Management (CRM) and Internet, E-business Networks and Supply Chain Management (SCM), Business Resource Planning (ERP), E-Commerce and Logistics Management; E-Logistics, Security Issues in E-business, Legal and Ethical Issues in E-business, Web Applications and Role of Net Entrepreneur in the New Economy. |
2. |
YBS404 |
STRATEGIC MANAGEMENT |
C |
3 |
0 |
3 |
5 |
The aim of this course is strategic management process, characteristics of strategic decisions, external environment analysis, industry branch analysis, purpose, target, mission, purpose structure and hierarchy, internal and external environment analysis, corporate strategies, business strategies and functional strategies that will contribute to the effective strategic management of companies. to provide information on such topics. |
3. |
YBS406 |
SUPPLY CHAIN MANAGEMENT |
C |
2 |
0 |
3 |
5 |
Supply Chain Concept, Bullwhip Effect, Supply Chain Complexity, Supply Chain Management, Supply Chain Strategies, SCOR Model, Organization in Supply Chain Management, Performance Management and Benchmarking, Network Design, Supplier Managed Inventory, Collaborative Forecast Planning and Supply, Supply Chain Management Software, 4 PL Concept, Evaluation of ERP systems, ERP modules and integration of these models, ERP programs in the market and their comparison; ERP software implementation steps, company resources planning for ERP, advantages and limitations of using ERP software. |
Note: C: Compulsory Courses, E: Elective Courses, T: Theoretical Course Hour; P: Weekly Practice Course Hour, C: Course Credit, ECTS: European Credit Transfer System Credit of the Course. |
|
ELECTIVE COURSES |
V. Semester Elective Courses |
NO |
COURSE CODE
|
COURSE TITLE |
C/E |
T |
P |
C |
ECTS |
1. |
YBS309 |
INFORMATION SYSTEMS ANALYSIS AND DESIGN (TE) |
E |
3 |
0 |
3 |
5 |
Definition of system, system dynamics, system analysis methods, System functions and components; Problem definition and solution principles; System development life cycle; Analysis tools and techniques; Modeling an existing or new information system with data flow diagrams; Data definition and Information Requirement in Data Dictionary; System design and implementation; computer inputs; Outputs; Controls; Designing Logs; Information System Development Stages and System Analysis; Management function; Data and Information Concepts; Determination of Information Requirements; System Analysis Tools; Classification of Information Systems; Importance of Software Maintenance, Process management, Project management. |
2. |
YBS311 |
COMPUTER NETWORKS (TE) |
E |
3 |
0 |
3 |
5 |
Computer Network Concept: What is a computer network?; What are the Network Features?; computer network components; Communication Cards; Wired Communication; Cable Types; What is a modem?; Modem's working features; Wireless Communication; Computer Network Structures; Local Networks, Wide Area Networks, MAN, Network Types: Linear (BUS) structure, Ring structure, Star (Star) structure, What is ATM structure: ATM features and communication; Network software; What is TCP-IP?: What are the working principles of TCP-IP?; Windows NT; Example Network Designs. |
3. |
YBS313 |
WIRELESS NETWORKS AND MOBILE COMMUNICATION (TE)
|
E |
2 |
0 |
2 |
4 |
Wireless transmission (physical layer), Access to wireless media (link layer), communication systems (such as GSM/GPRS, DECT, TETRA, UMTS and IMT-2000), Wireless LANs (IEEE 802.11, Bluetooth), Mobile Network layer (mobile IP, DHCP), Mobile Transport layer (TCP and UDP over wireless), Mobile application support and programming tools and issues for wireless applications. |
4. |
YBS315 |
COST ACCOUNTING I (SE) |
E |
3 |
0 |
3 |
5 |
General principles of cost accounting, cost accounting within the uniform accounting system, examination of production cost elements and distribution principles of general production expenses. |
5. |
YBS317 |
FIRMS LAW (SE) |
E |
3 |
0 |
3 |
4 |
Within the scope of this course, the concept of company, classification of commercial companies, ordinary company, collective company, limited partnership company, limited liability company and joint stock company are covered. |
6. |
YBS319 |
CONSUMER BEHAVIOR (SE) |
E |
3 |
0 |
3 |
5 |
The concept of consumer and consumer behavior, its scope and objectives, its role in marketing, consumer perception, attribution and learning processes, consumer learning and decision making process, knowledge, motivation, attitudes, personality and value judgments, social classes, diffusion of innovations, factors that play a role in consumer behavior, consumer orientation and ethical responsibilities of businesses. |
5. |
YBS321 |
MARKETING RESEARCH I (SE) |
E |
3 |
0 |
3 |
4 |
Definition, Content, Importance, Application and Benefits of Marketing Research, Marketing Research Process, Experimental Exposures in Marketing Research, Data Acquisition Resources in Marketing Research. |
6. |
YBS323 |
OPERATING SYSTEMS AND COMPUTER HARDWARE (TE) |
E |
2 |
1 |
3 |
5 |
Computer architecture, process management, interprocess synchronization, interprocess communication, semaphores and monitors, deadlocks, CPU scheduling algorithms, memory management, virtual memory, file systems, I/O systems, and disk scheduling. |
7. |
YBS325 |
VOLUNTEERING STUDIES (TE) |
E |
1 |
2 |
2 |
4 |
This course aims to provide students with conceptual competence on Civil Society and Volunteering and the strategic knowledge they will follow in order to be more productive as an NGO volunteer. |
Note: C: Compulsory Courses, E: Elective Courses, T: Theoretical Course Hour; P: Weekly Practice Course Hour, C: Course Credit, ECTS: European Credit Transfer System Credit of the Course. |
|
VI. Semester Elective Course |
NO |
COURSE CODE |
COURSE TITLE |
C/E |
T |
P |
C |
ECTS |
1. |
YBS310 |
INFORMATION SYSTEMS SECURITY (TE) |
E |
2 |
2 |
3 |
5 |
Information and information assets, information security history, information and computer systems security, security elements and management, attacks on information systems and their types, malware, types, classification and current malware, emergence of spyware and common spyware, against spyware measures that can be taken, keyboard tapping and wiretapping prevention systems, privacy and cybercrimes. |
2. |
YBS312 |
DIGITAL PUBLISHING (TE) |
E |
2 |
0 |
2 |
4 |
This course is particularly focused on digital publishing, printing, photography and multimedia applications. Students are given the details of work on a daily basis in press-broadcasting, web design, marketing, advertising and graphic design. This course also covers basic printing and printing processes, equipment used, color and material, paper types and properties within the scope of detailed examination of press-publishing operations from conceptual design to production and distribution, together with applications on graphic designs, page layouts, creation and updating of visual presentations. It also examines the comparison of papermaking, classical and digital publishing. |
3. |
YBS314 |
INTERNET AND WEB DEVELOPMENT (TE)
|
E |
3 |
0 |
3 |
5 |
Basic Internet Concepts, Introduction to Web Design, Using HTML Script, Design and Planning, HTML Editors. |
4. |
YBS316 |
COST ACCOUNTING II (SE) |
E |
3 |
0 |
3 |
5 |
It is aimed to teach the theoretical information about the costing of the products produced in the enterprises, the control of expenses and the use of cost accounting data in business decisions in parallel with the market applications. In this course, the theories related to the cost accounting discipline will be conveyed by Communication together with application examples, and the lessons will be taught in an environment of mutual discussion, generally by ensuring the active participation of the students in the course topics. |
5. |
YBS318 |
COMPUTERIZED ACCOUNTING (TE) |
E |
3 |
0 |
3 |
5 |
Computerized Information Processing Systems; Accounting Information System and Computers; Establishment of Computerized Accounting Information System; Computer Accounting Applications; Microsoft Excel Applications: Preparation of Financial Statements; Balance Sheet, Income Statement, Cost of Sales, Cash Flow Statement, Changes in Equity, Profit Distribution Statement; Package Program Applications: Establishment of the company in a computerized environment and creation of basic information, Execution of periodical transactions on the computer, Period-end transactions and preparation of financial statements. |
6. |
YBS320 |
ORGANIZATIONAL BEHAVIOUR (SE) |
E |
3 |
0 |
3 |
4 |
In this course, the student explores the effects of individual, group and leadership factors on human behavior. It also explains the managerial applications of behavioral and social science concepts. These are concepts such as job satisfaction, success evaluation, supervision, and organizational change. |
7. |
YBS322 |
MARKETING RESEARCH II (SE) |
E |
3 |
0 |
3 |
5 |
Data Collection Tools, Measurement and Scaling in Marketing Research, Sampling, Hypothesis Tests (Parametric and Nonparametric), Various Statistical Methods and Application. |
8. |
YBS324 |
FIGHT ADDICTION (SE) |
E |
2 |
0 |
2 |
5 |
Basic concepts, the concept of addiction, the method of fighting addiction, positive and negative aspects of technology, addiction; internet, game, smartphone and social network addiction, what is cyberbullying, its types, prevalence, research, awareness and coping strategies for students, families and teachers. |
Note: C: Compulsory Courses, E: Elective Courses, T: Theoretical Course Hour; P: Weekly Practice Course Hour, C: Course Credit, ECTS: European Credit Transfer System Credit of the Course. |
|
VII. Semester Elective Courses |
NO |
COURSE CODE |
COURSE TITLE |
C/E |
T |
P |
C |
ECTS |
1. |
YBS409 |
ADVANCED PROGRAMMING (TE) |
E |
2 |
2 |
3 |
5 |
Advanced object-oriented programming techniques, pointers, debugging, developing/using software libraries, visual programming, programming in UNIX environment (make files), exception handling and catching, multi-stream programming, real-time programming (hardware control). |
2. |
YBS411 |
FUZZY LOGIC (TE) |
E |
3 |
0 |
3 |
5 |
Fuzzy logic sets, membership degrees and finding methods in fuzzy logic, fuzzy arithmetic, fuzzy numbers, fuzzy systems, programming of fuzzy systems, fuzzy logic rule-based systems, fuzzy logic classifications, academic developments and researches on fuzzy logic. |
3. |
YBS413 |
HUMAN RESOURCES MANAGEMENT (SE) |
E |
3 |
0 |
3 |
5 |
The aim of this course is to draw a general perspective on Human Resources Management (HRM), which is one of the important activities of businesses. In this context, job analysis and design, human resources planning, job applications and personnel selection, training and development, performance evaluation, career planning, wage management, occupational health and safety, labor relations, motivation and quality of work life, management and union relations The aim is to examine important issues of HRM, such as international human resources management, together with case studies. |
4. |
YBS415 |
ENTERPRISE RESOURCE PLANNING (SE) |
E |
3 |
0 |
3 |
5 |
The concept of enterprise resource planning, the benefits of enterprise resource planning for businesses, the effect of enterprise resource planning on business performance, enterprise resource planning and e-business relationship, the effects of enterprise resource planning software on SMEs, selection of the most suitable software for enterprises, examples of successful applications, project analysis and the installation process, failed applications and their causes. |
5. |
YBS417 |
INTERNATIONAL BUSINESS (SE) |
E |
3 |
0 |
3 |
5 |
Introduction to international business management, economic integrations, international financial institutions, multinational enterprises and organizational structures, international human resources management strategies and international business management strategies in Turkey will be examined. |
6. |
YBS419 |
SALES MANAGEMENT (SE) |
E |
3 |
0 |
3 |
5 |
Sales Management and Business, Sales Management, Personal Sales and Sales, Sales Force Organizational Structure, Sales Force Procurement and Selection, Sales Force Training Program, Sales Force Motivation, Sales Force Control, Sales Force Remuneration. |
7. |
YBS421 |
RETAILING (SE) |
E |
3 |
0 |
3 |
5 |
Introduction to Retailing, Strategic Planning in Retailing, In-Store Retailing, Electronics and Non-Store Retailing, Retail Consumer and Consumer Behavior, Store Management, In-Store Design and Store Atmosphere, Retail Operations Management (Marketing Strategy, Finance Strategy, Human Resources and Organizational Structuring, Location Selection, Information Systems and Support Chain Management-Supply Chain Management), Management of Purchasing Functions, Consumer Services, Presentation of Term Projects. |
8. |
YBS423 |
ENTREPRENEURSHIP (SE) |
E |
4 |
0 |
4 |
5 |
Concept of entrepreneurship, types of small businesses, management in SMEs, human resources management in SMEs, public relations in SMEs, marketing in SMEs, production management in SMEs, R&D in SMEs, finance in SMEs, accounting in SMEs . |
9. |
YBS425 |
PUBLIC ADMINISTRATION (SE) |
E |
3 |
0 |
3 |
5 |
The content of this course consists of examining the structure, characteristics and auditing activity of Turkish public administration. Evolution of Management Thought, Turkish State, Bureaucracy and Its Problems, Turkish Public Administration and Bureaucracy, Reform and Change in Turkey, New Public Administration and New Public Management. |
10. |
YBS427 |
RUSSIAN (SE) |
E |
3 |
0 |
3 |
5 |
Being able to practice with dialogues. Learning Russian oral expression patterns. Teaching simple speech patterns, Acquaintance sentences and related dialogues, Using possessive pronouns in sentences and related dialogues. Using numbers and new words, Simple sentences formed in the present tense. |
11. |
YBS429 |
MODERN DECISION MAKING TECHNIQUES (TE) |
E |
3 |
0 |
3 |
5 |
Decision making, good decision making, decision making process, multi-criteria decision making are some of the topics that will be covered in this course. TOPSIS applications, VIKOR applications, Gray relational analysis applications. |
12. |
YBS431 |
MOBILE PROGRAMMING (SE) |
E |
3 |
0 |
3 |
5 |
Application development for small devices, best practical solutions for small device programming, Native Google-Android with Eclipse, Web applications, Development with PhoneGap for different platforms. |
Note: C: Compulsory Courses, E: Elective Courses, T: Theoretical Course Hour; P: Weekly Practice Course Hour, C: Course Credit, ECTS: European Credit Transfer System Credit of the Course. |
|
VIII. Semester Elective Courses |
NO |
COURSE CODE |
COURSE TITLE |
C/E |
T |
P |
C |
ECTS |
1. |
YBS410 |
INTRODUCTION TO ARTIFICIAL INTELLIGENCE AND DATA MINING (TE) |
E |
3 |
0 |
3 |
5 |
Introduction to artificial intelligence and its uses. Data Mining Concepts, Data Preparation Techniques, Statistical Learning Theory (Naive Bayes), Clustering Methods (K-Means, hierarchical), Decision Trees and Decision Algorithms, Association Rules |
2. |
YBS412 |
COMPANY SYSTEMS (TE) |
E |
2 |
0 |
2 |
5 |
Production planning, strategic planning, demand forecasting, physical distribution management. Vehicle planning, warehousing, material handling, stock control, facility design, order processing and MRP applications are other topics. |
3. |
YBS414 |
SIMULATION (TE) |
E |
2 |
0 |
2 |
5 |
Introduction to Simulation: Advantages and disadvantages of simulation, application areas - Systemsystem model types - Discrete-event simulation, Simulation Examples: Queuing systems -Inventory systems, General Principles, Simulation Software- Statistical analysis tools, Mathematical and Statistical Models: Statistical models in simulation -Queue models . Random Number and Random Variable Generation Techniques, Analysis of Simulation Data - Modeling of Inputs - Validation and verification for simulation models - Output analysis, Simulation of Computer Networks |
4. |
YBS416 |
CONTEMPORARY MANAGEMENT TECHNIQUES (SE) |
E |
3 |
0 |
3 |
5 |
Contemporary concepts and approaches, understanding of total quality management, core competency, outsourcing, restructuring of organizations, network organizations, change organization, reengineering, intercompany comparison, staff empowerment, strategic partnerships, downsizing and cascading, learning organizations, virtuality and virtual organizations |
5. |
YBS418 |
TECHNOLOGY MANAGEMENT (SE) |
E |
3 |
0 |
3 |
5 |
Concepts and methods to support software-related technological decisions, Basic technology management concepts and applications in software engineering, Technology infrastructure, Integration of technology and strategy, Use of advanced technology |
6. |
YBS420 |
INTERNATIONAL MARKETING (SE) |
E |
3 |
0 |
3 |
5 |
The internal and external marketing problems of the enterprises are analyzed on a sectoral basis. In particular, it examines sectors such as textile, fruit juice, frozen food, banking, insurance, automotive and sub-industry and communication technologies. The goods are processed for export with price, distribution and promotion policies. |
7. |
YBS422 |
CUSTOMER RELATIONS MANAGEMENT (SE) |
E |
3 |
0 |
3 |
5 |
Developing Customer Relationships: Concept and characteristics of customer relations; New Dimensions of Customer Relations: Total quality management in sales and marketing, Creating value for customers; Communication with Customers: Communication model and elements, Communication styles with customers; Customer Service: Customer service quality and system; Customer Acquisition and Retention; Measuring Customer Relationships: Focus group interviews, Advisory panels, Critical incident technique, Customer relations survey, Benchmarking; Organizational Culture and Change: Creating a customer-oriented culture, Barriers to cultural change, Customer-focused change management. |
8. |
YBS424 |
ENTREPRENEURSHIP APPLICATIONS (SE) |
E |
4 |
0 |
4 |
5 |
Testing Entrepreneurship Qualifications, Determining a Successful and Applicable Business Idea, Business plan concept and its elements, Considerations in writing and presenting a business plan |
9. |
YBS426 |
ON THE JOB TRAINING (SE) |
E |
6 |
0 |
6 |
10 |
It is aimed that students gain professional experience by providing on-the-job training. |
10. |
YBS428 |
CURRENT ISSUES IN MANAGEMENT INFORMATION SYSTEMS (SE) |
E |
3 |
0 |
3 |
5 |
Business intelligence and business applications, Cloud computing and business applications, artificial intelligence, Nano technology, Deep learning, Augmented reality are some of the topics that will be covered in this course. |
11. |
YBS430 |
ARTIFICIAL INTELLIGENCE (TE) |
E |
3 |
0 |
3 |
5 |
Basic concepts and methods of artificial intelligence. Problem solving using artificial intelligence; search methods using and not using problem information. Local search methods and simulated annealing algorithm. Meta-heuristic algorithms. Introduction to artificial neural networks. Game Problems. Prolog programming language, information representation and logical inference. |
12. |
YBS432 |
DATA MINING (TE) |
E |
3 |
0 |
3 |
5 |
Within the scope of this course, the concept of data mining and data preprocessing with related concepts; Classification and regression, which are predictive approaches, and clustering and association rules, which are descriptive approaches, are covered. |
Note: C: Compulsory Courses, E: Elective Courses, T: Theoretical Course Hour; P: Weekly Practice Course Hour, C: Course Credit, ECTS: European Credit Transfer System Credit of the Course. |
|