| COMPULSORY COURSES |
| I. Semester |
| NO |
COURSE CODE |
COURSE TITLE |
C/E
|
T |
P |
C |
ECTS
|
| 1. |
YBSYL613 |
SCIENTIFIC RESEARCH METHODS AND PUBLICATION ETHICS |
C |
3 |
0 |
3 |
6 |
| In the Scientific Research Techniques and Publication Ethics course, it is aimed to inform the students about the ways they should follow in the scientific research processes and the ethical issues they should comply with. In the course, research types, scientific research methods, basic concepts of scientific research methods, determining the research topic, determining the purpose, assumption, importance, limitations and definitions suitable for the subject, literature review methods on the determined subject, data collection processes and choices to reach the result, the data obtained. methods and method selection, interpretation and reporting of the findings, effective presentation techniques and publication ethics will be examined. |
| Note: C: Compulsory Courses, E: Elective Courses, T: Theoretical Course Hour; P: Weekly Practice Course Hour, C: Course Credit, ECTS: European Credit Transfer System Credit of the Course. |
| |
| II. Semester |
| NO |
COURSE CODE |
COURSE TITLE |
C/E |
T |
P |
C |
ECTS
|
| 1. |
YBSYLP601 |
TERM PROJECT |
C |
0 |
0 |
0 |
30 |
| Within the scope of this course, the student is expected to put forward an academic project or publication on a topic that he/she has determined with his/her advisor, covering the lessons he took in the first and second semesters as well as his own business life experiences. |
| Note: C: Compulsory Courses, E: Elective Courses, T: Theoretical Course Hour; P: Weekly Practice Course Hour, C: Course Credit, ECTS: European Credit Transfer System Credit of the Course. |
| |
| ELECTIVE COURSES |
| I. Semester |
| NO |
COURSE CODE |
COURSE TITLE |
C/E |
T |
P |
C |
ECTS
|
| 1. |
YBSYL601 |
HUMAN RESOURCES MANAGEMENT |
E |
3 |
0 |
3 |
6 |
| The Human Resources Management course aims to examine the scientific foundations of human resources management processes with students and to provide students with gains in the functions of human resources management. The course covers human resources management and organization, job analysis, human resources planning, personnel selection and orientation, career management, training processes, wage management, occupational health and safety, labor relations and personnel evaluation. |
| 2. |
YBSYL603 |
MANAGEMENT AND ORGANIZATION |
E |
3 |
0 |
3 |
6 |
| The Management and Organization course aims to provide students with information about the historical development of management thought and the basic theories about management and organization. The topics of the course include management functions, the concept of organization, organizational management, the concept of organizational motivation. In addition, stress, crisis and time management, which are important issues in business life, are also examined in the course. |
| 3. |
YBSYL605 |
TECHNOLOGY AND INNOVATION MANAGEMENT |
E |
3 |
0 |
3 |
6 |
| Technology and Innovation Management course aims to provide students with knowledge about technology from the perspective of different scientists, to understand the transformations provided by technology in business life, and to acquire the necessary knowledge to take an active role in the management processes of technological transformations. The course covers R&D processes, globalization, project management concepts, technology foresight, technology acquisition, use and selection processes, innovation management. In addition, technoparks, incubation centers, university-industry collaborations, project support programs of TUBITAK and other institutions, which are current issues, will also be examined. |
| 4. |
YBSYL607 |
MANAGEMENT INFORMATION SYSTEMS |
E |
3 |
0 |
3 |
6 |
| The Management Information Systems course aims to provide students with information about the relationship of management information systems as an academic discipline with other academic disciplines, its place in the academic field and the role it plays in the business world. The role of information systems in business processes, access to information solutions for needs and purposes, the processes of producing and selecting information solutions, types of information systems, the relationship between information systems and organization, basics of business intelligence, database information, infrastructure information, information systems security, contemporary software platforms and ethical issues in information systems will be discussed. |
| 5. |
YBSYL609 |
HISTORY OF SCIENCE AND TECHNOLOGY |
E |
3 |
0 |
3 |
6 |
| The History of Science and Technology course aims to examine the historical development, evolution and transformations of science, information and technology and to provide students with information on this subject. In the course, subjects such as scientific knowledge and processes, civilizations and understandings of science, science and its processes in the modern age will be examined. |
| 6. |
YBSYL611 |
E-BUSINESS |
E |
3 |
0 |
3 |
6 |
| In the e-business course, the electronic equivalents of business processes will be examined. The course aims to provide students with information about the concept of e-business and e-commerce functions. Within the scope of the course, it is planned to examine logistics, payment, security and software development processes with examples and to prepare students for situations that they may encounter in business life with examples of current events. |
| 7. |
YBSYL615 |
MARKETING MANAGEMENT |
E |
3 |
0 |
3 |
6 |
| In the marketing management course, it is aimed to explain the developments in the field of marketing, planning processes, marketing research methods and marketing strategies. In the course, the concept of marketing, marketing environment, marketing research, consumer behavior, target market, market segmentation, positioning, product-price-promotion-distribution strategies will be examined. |
| 8. |
YBSYL617 |
DATA MINING APPLICATIONS |
E |
3 |
0 |
3 |
6 |
| In the Data Mining Applications course, it is aimed that the students have theoretical and applied knowledge about current data mining techniques. In the course, it is planned to examine the subjects of data cleaning and preparation, data warehouse, statistical basis, classification techniques, estimation techniques, clustering techniques, text mining, web mining, social networks and industry examples. |
| 9. |
YBSYL619 |
INFORMATION MANAGEMENT |
E |
3 |
0 |
3 |
6 |
| In the Information Management course, it is aimed to give information to the students about the importance of information for institutions and organizations, the basic concepts and processes of information management. In the course, students will be presented with examples of adding value to institutions through information, and the subjects of acquiring, storing, evaluating and presenting information to processes will be examined. |
| 10. |
YBSYL621 |
ARTIFICIAL INTELLIGENCE AND BUSINESS APPLICATIONS |
E |
3 |
0 |
3 |
6 |
| Current machine learning and heuristic methods will be examined in the Artificial Intelligence and Business Applications course. In the course, the preparation process before the applications of artificial intelligence techniques, the selection of the appropriate method for the problem, current academic studies in the related field and the use of artificial intelligence methods in business processes will be discussed. |
| Note: C: Compulsory Courses, E: Elective Courses, T: Theoretical Course Hour; P: Weekly Practice Course Hour, C: Course Credit, ECTS: European Credit Transfer System Credit of the Course. |
| |
| II. Semester |
| NO |
COURSE CODE |
COURSE TITLE |
C/E |
T |
P |
C |
ECTS
|
| 1. |
YBSYL602 |
SOCIAL TRANSFORMATION AND TECHNOLOGY |
E |
3 |
0 |
3 |
6 |
| Social Transformation and Technology course aims to examine technological development and its social effects. In the course, it is planned to examine the concepts of technology, its historical development, the development of the internet, the theoretical and social foundations of the internet, the social effects of the internet, the transformation in the concept of ethics, virtual identity, addiction, perception of reality and technological transformation. |
| 2. |
YBSYL604 |
DECISION MAKING TECHNIQUES IN MANAGEMENT |
E |
3 |
0 |
3 |
6 |
| Decision Making Techniques in Management course aims to provide students with the types of decisions to be taken in the management processes of businesses and their resolution with modern decision making techniques. In the course, it is planned to examine the concept of decision, the factors affecting the decision process, Pareto analysis, cause-effect analysis, SWOT analysis, multi-criteria decision making techniques, risk and decision making with examples. |
| 3. |
YBSYL606 |
CURRENT ISSUES IN MANAGEMENT INFORMATION SYSTEMS |
E |
3 |
0 |
3 |
6 |
| In the course of current issues in management information systems, it is aimed to provide students with a perspective on understanding the impact of technological developments on management information systems and the ways to develop and improve management information systems with these developments. In addition to basic topics such as system concept, system types, information systems and automations, communication technologies, databases, performance measurement in organizations, decision support systems, expert systems and artificial intelligence, system analysis and design, cloud computing, blockchain technology, nano technology, It is aimed to examine current issues such as smart factories, deep learning augmented reality, internet of things, industry 4.0, geographic information systems, business intelligence applications and quantum computers. |
| 4. |
YBSYL608 |
STRATEGIC MANAGEMENT |
E |
3 |
0 |
3 |
6 |
| The strategic management course aims to provide students with information about the qualities of the decisions to be taken in order to ensure long-term success of the organizations, the budget and program implementations, and the processes of controlling the planned returns. In the course, it is planned to examine the concept of strategy, strategic decisions of enterprises, the concept of organization, the importance of strategic planning, SWOT analysis, strategy selection, organizational culture and resource allocation. |
| 5. |
YBSYL610 |
ENTREPRENEURSHIP |
E |
3 |
0 |
3 |
6 |
| Entrepreneurship course aims to provide students with the information they will need to start and maintain a successful venture. The course will examine the topics of seeing opportunities, generating ideas, feasibility analysis, business models, sector and competitor analysis, creating a business plan, establishing a legal framework for entrepreneurship, building a management team, financial planning and growth strategies. |
| 6. |
YBSYL612 |
CURRENT ISSUES IN BIG DATA |
E |
3 |
0 |
3 |
6 |
| In the Current Issues in Big Data course, it is aimed to provide students with basic concepts and methods about big data, as well as examples from the business world about the use of big data. In the course, the use of big data within the scope of industry 4.0, the use of big data in health, blockchain technology, the concept of decentralization, flowing data processing techniques, smart assistants, smart cities and objects, cloud computing and big data, forecasting with big data, artificial intelligence and big data will be covered. investigation is planned. |
| 7. |
YBSYL614 |
PROJECT MANAGEMENT |
E |
3 |
0 |
3 |
6 |
| In the Project Management course, it is aimed to give information to the students about the planning and control methods that need to be known in order for the projects to be successful. In the course, basic concepts about project management, needs determination, solution proposals, informatics projects, planning, programming, control, resource assignment, cost planning, performance measurement, project team building, project organization determination and project documentation will be examined. |
| 8. |
YBSYL616 |
INTERNATIONAL BUSINESS |
E |
3 |
0 |
3 |
6 |
| In the International Business course, it is aimed that students learn the structure of multinational companies by enabling them to look at business processes from an international perspective. In the course, it is planned to examine the reasons for the need for internationalization, the process, environmental systems, methods of entering international markets, multinational company structures, planning and organization. |
| 9. |
YBSYL618 |
MARKETING RESEARCH |
E |
3 |
0 |
3 |
6 |
| Marketing Research course aims to teach students the processes of defining marketing problems, obtaining data about the problems, analyzing them and evaluating the results. Course topics can be listed as marketing research processes, data needs, data acquisition sources, data collection tools, validity-reliability concepts, universe-sampling concepts, hypothesis testing, data analysis process and reporting of results. |
| 10. |
YBSYL620 |
SOCIAL MEDIA MANAGEMENT |
E |
3 |
0 |
3 |
6 |
| In the Social Media Management course, it is aimed for students to learn effective management techniques in social media and to reach a perspective that will enable them to establish the process of planning the use of social media in a way that will add value to business processes. In the course, social media channels, target audience determination, management strategy determination, prime time concept, campaign management, crisis management, advertisement-product placement and publishing policy will be examined. |
| 11. |
YBSYL622 |
SYSTEM ANALYSIS AND DESIGN |
E |
3 |
0 |
3 |
6 |
| In the System Analysis and Design course, it is aimed for the students to learn the concept of system and system types and to gain information about the systems used in business processes. Information system types and development processes, system analyst and features, system development life cycle, GANTT and PERT diagrams, data collection and modelling, object-oriented design, database design, transition to new system, system maintenance and support will be covered in the course. |
| 12. |
YBSYL624 |
MACHINE LEARNING |
E |
3 |
0 |
3 |
6 |
| In the Machine Learning course, it is aimed that the students learn about machine learning techniques and make applications with various business data. |
| Note: C: Compulsory Courses, E: Elective Courses, T: Theoretical Course Hour; P: Weekly Practice Course Hour, C: Course Credit, ECTS: European Credit Transfer System Credit of the Course. |
| |